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J.D. Power: BMW And Hyundai Are Tops In Car Tech

While overall vehicle quality keep getting better, automotive companies are increasingly trying to separate and distinguish themselves based on the quality of their in-vehicle tech. BMW and Hyundai lead the industry in J.D. Power’s first study to measure each car brand.

Import brands BMW and Hyundai lead the luxury segment and the mass-market category respectively when it comes to how satisfied car buyers are with the technology in their vehicles, according to a new study by J.D. Power.

The study, the first one of its kind done by the research firm, measures by survey a vehicle owner’s interaction with the car’s technology during the first 90 days of ownership. The tech categories asked about include: entertainment and telematics/connectivity; navigation; smartphone connectivity; collision avoidance; driving assistance; comfort and convenience.