Life Insurers Can Use Social Media Posts To Determine Premiums, As Long As They Don’t Discriminate

New York’s Department of Financial Services (NYFS) has released new guidelines that will allow life insurance companies to use data from customers’ social media posts to determine their premiums, and experts say that these rules could potentially extend beyond New York’s borders.

The new guidelines suggest that companies can use data from other “non-traditional” sources as well, though insurers will  have to prove the information doesn’t unfairly discriminate against protected groups: