Meet Google’s New Answer to the iPhone

Google on Tuesday unveiled two new smartphones, the Pixel and Pixel XL, during an event in San Francisco. The Pixel will have a 5-inch screen, while the larger model will include a 5.5-inch display.

The Pixel is available for preorder immediately. The lineup starts at $649, or $27 per month. Verizon is the exclusive carrier partner in the United States, though Google is also selling unlocked versions directly to customers.

These are the first Google-branded phones that were designed solely by the company. This marks a new approach for Google, which typically outsources the design and production of its branded devices to other smartphone makers like HTC and LG. Those Google phones were previously given the “Nexus” moniker.