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SEOUL (Reuters) – Samsung Electronics Co Ltd (005930.KS) on Tuesday said pre-orders for its Galaxy Note 8 premium smartphone have hit the highest-ever for the Note series, beating its predecessor Note 7 over five days by about 2.5 times.

Samsung is banking on the device to protect its market dominance as it competes with Apple Inc’s (AAPL.O) latest iPhones due to be unveiled later on Tuesday. Note 8 sales begin in the United States, South Korea and elsewhere on Friday.

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