Shock Away Those Bad Habits


– Are you trying to kick a habit of eating fast food, smoking, swearing or nail-biting? This bracelet claims to literally shock you out of your bad habit.

Pavlok is a bracelet that sends a 350-volt jolt to the wearer every time they find themselves falling victim to a habit they’re working to change. The company says the behavior training device uses negative stimuli (the shock) and association (the habit) to teach your brain to associate the two stimuli together, called aversive therapy until your brain no longer likes the bad habit.

The effect is similar to the reaction of a friend who got food poisoning from a particular restaurant and will no longer eat there, or someone who swears off alcohol after having a bad hangover from too many shots, the company says.

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