The incredibly sad world of niche dating apps

When I exited the market in 2006, online dating was akin to wearing sweatpants in the club. It was a sign that you’d given up on the “real” world; a symbol of existential surrender.

Nearly 10 years later, both sweatpants and online dating are experiencing a renaissance. As the recent IPO for Tinder parent Match Group shows, digital matchmaking is big business, but for every Tinder, Grindr or Match.com, there are hundreds if not thousands of niche dating sites catering to the most specific and peculiar areas of interest.

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