The Up And Coming Alternative To Grocery Shopping

Walmart is taking aim at Instacart, Target’s Shipt and Amazon Prime Now/Whole Foods with a new grocery delivery subscription service called simply, “Delivery Unlimited.” Before Walmart shoppers could order groceries online and pick them up at their local store for free or they could opt to pay the $9.95 (or sometimes less) per-order delivery fee. Delivery Unlimited is a third option that offers consumers a way to skip the pre-order fee in favor of a monthly or annual subscription.

Currently, the retailer is offering a $12.95 per month plan or a $98 per year subscription, both of which include a 15-day trial period