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Uber: Why It’s So Aggressive and In a Hurry

Here’s why Uber is so unbelievably aggressive: Its CEO believes he’s playing a zero-sum game.

On Thursday, the ride-hailing company announced it has signed a $300 million deal with Volvo and acquired Otto, a young startup developing self-driving technology for big-rig trucks, to accelerate its ambitions of building self-driving cars to shuttle passengers where they want to go. Given the level of expertise of Otto’s team, and Volvo’s as an automaker, it’s easy to see that Uber has turned to these companies to give itself the best possible chance at winning the self-driving car race.

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