“Who cares, I have nothing to hide” — Why the popular response to online privacy is so flawed

On March 17, whistleblower Christopher Wylie revealed that software company Cambridge Analytica had siphoned data from 50 million Facebook users to serve advertisements for the Trump campaign. Facebook said that the social media site was not hacked. Rather, users’ data was, and still is, used by advertisers to figure out the best way to appeal to users. The amount of data Facebook has access tois spooky.

A Pew Research study from 2016 found that, hypothetically, if a social media site let you make a profile and connect with friends for free in exchange for tailored ads, 51% of people would not be on board.

Or so they say.