A site redesign and relaunch can be an exciting and busy time in the life of a company’s web marketing program. It’s a great time to shake a site down to its core, revamp the message, look and feel, and – most importantly – structure the site for SEO success (assuming you read my article on how to relaunch without losing sleep).
For those who anxiously await the increased traffic and conversions from the updated site, there are those who are often greeted with tanking traffic post-launch. Frantically searching the site to find out what’s gone wrong and why can be the most nerve-wracking part of a post-launch failure.
Bottom-line: Check Google Analytics, your robots.txt file, page name changes and server issues. These culprits will usually cause most of your problems.