Lancaster University | Craig Peterson | America's Technology Expert

Here Comes Advertising's Next Big Step: Advertisements That Track Your Eyes

May 11, 2013

An advertising system which is able to track your eye movements while you shop has been created by researchers based at Lancaster University. The Sideways project uses software to locate faces and eye movements of shoppers captured on camera. It could allow for video...

Here Comes Advertising's Next Big Step: Advertisements That Track Your Eyes

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