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Ford Motor Puts Design Strategy Under the HoloLens

Ford Motor Company on Thursday unveiled details about its use of Microsoft’s HoloLens augmented reality technology in the automotive design process. Ford’s design teams have swapped out their clay-sculpting tools — a staple of the automotive world since the 1930s, when Harley Earl introduced them at General Motors — for mixed reality headsets and visualization software.

Unlike with the clay models, which can weigh 5,000 or more pounds, designers with HoloLens can make instant changes to side mirrors, grilles, interiors and other vehicle elements. And they can do so without even getting their hands dirty.

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