Erik Knight of SimpleWAN Joins Us – Business Tips – Security Hacks

SimpleWan_TechnologyAcross the Internet and in many industry publications, 2014 was dubbed “The Year of the Security Breach.” But veterans of the IT security field believe 2015 will actually be the year where information security changes forever. The latest in a long line of attacks is Anthem. Inc, the country’s second-biggest insurers who claim hackers accessed records of about 80 million people including their names, Social Security numbers and email accounts. The attack has now even led to “phishing” scams.

Despite the ongoing high-profile breaches of retailers like Target and Home Depot, financial institutions like JP Morgan and Anthem, along with a host of government agencies, SimpleWan CEO Erik Knight says most organizations are still taking an “it won’t happen to me” approach similar. But Knight cited a startling statistic as evidence that breaches are more common than many vendors believe—40 percent of companies across the globe were breached in 2014. That number, he said, is not going to drop in 2015.Knight stresses that proactive action is paramount. The average time it takes for an organization to realize it’s been breached is six months (breaches, after all, are meant to fly under the radar) and the intrusion can do tremendous damage during the time it goes unnoticed. In other words, by the time companies recognize that they might have a problem it’s likely too late already. Instead, these businesses should consider regular audits from security experts.

Knight is a 20-year veteran of the security tech industry and President of SimpleWan, a provider of cloud-based security routers. He just came back from IT Expo where he spoke about the current state of business security and why businesses must now take data breach insurance seriously and get a handle on their IT department.

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Who is Craig Talking to this weekend

Now we are finally caught up and this Sunday November 20, 2011 we will air our 630 show. Craig will speak with the following people.

Malcom Lewis the SVP and General Manager at Spreebird. Craig and Malcom will discuss Social Media and Black Friday and how Websites, Email and Mobile can get you daily deals from thousands of merchants. About 1 in 4 smartphone owners will use a mobile device for holiday shopping, according to an annual holiday survey by Deloitte. About 59% will use their phones to compare or check prices, 46% will use phones to check product availability, and 41% will get coupons through their handsets.        Mobile search, for example, matches local businesses’ products and services with the needs of busy household managers, empowering consumers by providing valuable search environments for discovering local deals, saving time and money, and shopping smarter, during the heaviest shopping season of the year.

Nick Swinmurn the Founder of Rankd. Craig and Nick will talk about Black Friday and how you can use RNKD as a fun way to earn VIP status, discounts and rewards from the brands you love by showing them which products you already own.

Kevin Johnson the CEO at E-Bates. Craig and Kevin will discuss E-commerce and Digital Marketing. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare hassle-free shopping with Ebates that includes no rebate forms to fill out and no points or miles to redeem, the site supports a strong community of savvy shoppers across the country and around the world.

Amar Hanspal the SVP of Platform Solutions at Autodesk. Criag and Amar will discuss how Autodesk has taken advantage of the iPhone, iPad and the infinite computing power available in the cloud to offer companies of any size access to high performance visualization, simulation, analysis and collaboration technologies including AutoCAD WS and the Inventor Publisher Mobile Viewer App. Additionally, Mobile and web technologies are also making it possible for Autodesk to offer a new audience of amateur designers, home owners, students and casual creators access to professional strength design tools through SketchBook, Homestyler and TinkerBox.

Todd McKeller the VP North America for Mobiles Republic. Craig and Todd discuss Apps what makes them successful. Mobiles Republic quickly established a reputation for innovation and excellence in developing successful apps for the smartphone market as well as award winning apps for feature phones including the prestigious Sony Ericsson Content Award. News Republic delivers 10,000 news stories a day from over 180 major news providers, but allows users to create topic-specific “My News” streams that filter this mass of information down to the exact stories that interest them.  For example, if you create a “My News” stream for “Paul Westcott,” that stream will capture every article about Paul Westcott for you.

Michael Wong the CEO and Founder of CooTek. Craig and Michael will discuss how to enrich the functionality of your mobile devices. TouchPal Keyboard, based on CooTek’s multiple patented technology, offers a good substitution to stock mobile device keyboards. After using TouchPal  Keyboard for a while, users often find they can type faster than ever on a virtual keyboard.

Bob Schena the CEO and Co-Founder of Rajant Corporation. Craig and Bob will discuss portable wireless mesh networks that offer secure communications-on-the-move through by being able to rapidly reconfigure and adapt in real-time. Rajant’s kinetic mesh networks are a new approach to portable wireless networks where all of the components of the networks including the nodes are constantly in motion.

Sonpreet Bhatia the Co-Founder of MyCityWay. Craig and Sonpreet will discuss MyCityWay which was designed to help anyone navigate and explore the world’s cities, like never before. for example: To find a Chinese restaurant in your neighborhood, locate the nearest wireless hotspot, or buy tickets for the next showing of a blockbuster movie or even to Connect with other users to find the perfect lunch spot, keep tabs on apartments for rent, or check a live traffic feed before you leave the office.

Andy Zimmerman the Chief Marketing Officer at Brainshark. Craig and Andy will discuss how to conduct business on the go cloud-based software lets users create online and mobile video presentations – using simple business tools like PowerPoint and the telephone – and then share and track their content anytime, anywhere improving the reach and results of their business communications, while dramatically reducing communications costs.

Catherine D’Amato the Executive Director at the Greater Boston Food Bank. Craig and Catherine will discuss how the Greater Boston Food Banks distribution of food has increased from 8 to 35 million pounds of food per year and how they are using Social Media to raise awareness and involve people in their mission. They have released an app called Give a Doodle.

Todd Porter – VP Product Innovation and Marketing at QUMU. Craig and Todd will discuss Mobile Video Solutions that engage and inspire employees, improve productivity, and reduce costs Regardless of audience size, viewer device, or network configuration, Qumu simply makes video work. Only Qumu delivers the Freedom to work with existing infrastructure; the Power to reach everyone; and the Control to do it right.

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Mercedes and Chrysler rollout a Telematics Solution in 2009

HUGHES Telematics will begin rollout of its telematics solution in 2009 and will ramp up to 100% of new vehicles over the course of the next few years. Initial rollout their services with their automotive partners, Mercedes and Chrysler, will leverage a safety and security platform upon which we will build more connected services.

The hardware in the vehicle opens the door for revolutionary new technologies services to be introduced such as voice-based email, vehicle control from an iPhone, real-time diagnostics and remote emissions inspections provide real benefits for the consumer.

Similar to cell phone application stores, HUGHES Telematics will provide drivers with the ability to add applications, content, functionality and services to their vehicles. These services may include traffic management tools, customized weather notices, social networking applications and other location based services instead of simply relying on product planners to predict what will be current in three years, five years, ten years.

In the near future drivers will have access to “virtual accessories” Hughes Telematics will provide drivers with the opportunity to purchase connected accessories such as navigation, satellite radio and Bluetooth at any time after purchasing the car. These accessories come built in to every car, and the drivers can choose how and when to activate such as for a one time use, one month, or lifetime.  This technology will do for the vehicle what USB did for the computer. Hughes Telematics is the first in the industry to achieve Next Generation Telematics Architecture, which is both flexible and open, allowing the ability to add services, content providers and applications long after the purchase of the vehicle.  This means that they are able to future-proof tomorrow’s cars with a combination of connectivity to the vehicle and their Next Generation Telematics Architecture gives them the ability to continually update the vehicle’s capabilities protect obsolescence as future services are introduced.

One of the core values of Hughes Telematics is simplicity.  The technology leverages natural voice recognition allowing drivers to speak naturally in their own words to activate services.  This eliminates the need to memorize key words and is as simple as having a conversation.

HUGHES Telematics is a tier-one supplier to Chrysler and Mercedes and will be launching “connected car” service with both companies in calendar year 2009.  While the initial service will be focused on safety and security, the company has developed an industry-first auto communications platform that includes:

About Eric:

Erik Goldman is President of HUGHES Telematics, a telematics service company that is majority owned by Apollo Management, one of the world’s largest private equity firms. He has served in this position since the company’s inception in 2006.

Prior to joining HUGHES Telematics, Goldman spent nearly 25 years in varied engineering, operations and business development roles in the telecom and telematics industries. Most recently, Goldman served as Vice President of SkyTerra Communications, where his responsibilities included acquisition, development and corporate oversight of the organization’s portfolio companies in the wireless and satellite services industry.

Prior to SkyTerra, Goldman served in leadership roles developing military communications networks with Raytheon and Mitre Corporation, commercial mobile wireless businesses with dbX Corporation, a holding company established to invest in, develop and operate new businesses in the telecom, paging and satellite communications industry and most recently was with Leo One Worldwide where as Vice President of Technology & Strategic Development he led the development of a global Telematics solution for the automotive industry.

Goldman earned his MBA from the University of Michigan, a Master of Science in Electrical Engineering from Worcester Polytechnic and a Bachelor of Science in Electrical Engineering from the University of Illinois. He has written numerous white papers, and has published in the International Journal of Satellite Communications. In addition, he has held a number of government security clearances including Top Secret and holds a U.S. Patent, with several others pending.

About Hughes Telematics:

They are delivering the next generation of vehicle information-based technologies and services – today. Their patented systems allow complete connectivity to any make or model vehicle, but that is just the beginning. What really differentiates them from other companies is their broad portfolio of services. Each designed to significantly improve vehicle and customer relationship management potential while greatly reducing costs. Whether in the business of automotive manufacturing, dealer operations, fleet management or affiliated services such as insurance or car rental, we can help map out the fastest road to greater efficiency and revenue. They will also demonstrate solutions never thought practical.

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INRIX Brings Innovative Technology to the Masses

The TomTom One in-car navigation system.

In today’s economic climate, this ability to bring innovative technology to the masses is more important now than ever before. So at the recent Consumer Electronics Show, Ford announced the revolutionary Ford SYNC with Traffic, Directions and Information.

Beginning this Spring, drivers of Ford cars and trucks will be able to get personalized, real-time information by using simple voice commands.  Ford is able to bring these innovations to market quickly by partnering with INRIX and other best-in-class technology companies.

INRIX was selected to power the personalized traffic, directions, and alerts that are delivered to drivers via voice and SMS alerts on their phones. INRIX’s traffic, directions and alerting technologies transforms the in-car navigation experience into one as personal as the contact list on your phone. SYNC users can get answers to questions such as “Traffic Ahead,” “Fastest Route Home,” and “Traffic Around Me,” leveraging the integrated GPS feature in new vehicles shipping with Ford SYNC. That is the kind of personalized service consumers – and the marketplace – require right now in order to stay afloat and to thrive.

The technology in the new SYNC does not require a $2,000 navigation system with an in-car screen. All it requires is a cell phone with Bluetooth, which is why Ford expects to ship over 1 million vehicles with SYNC by this Fall. INRIX provides accurate real-time, historical and predictive traffic information in North America and Europe to over 65 customers including Ford, MapQuest, TomTom and the I-95 Corridor Coalition. INRIX delivers traffic reliably, quickly and better than anyone else.

About Scott

Scott Sedlik is responsible for the marketing of INRIX products and services. He has 20 years of experience in strategic marketing, product management, brand development and go-to-market strategies. He has a successful track record of building leadership positions with public and startup companies in emerging markets from early-stage to international presence. Sedlik’s domain expertise includes mobile and embedded devices, telematics, wireless, enterprise software, Internet services, and e-commerce.

Sedlik was most recently Vice President of Marketing at BSQUARE, the leading solutions provider for the smartphone and embedded device markets, where he was responsible for product management, marketing strategy, strategic planning and partnerships. He served as Executive Vice President, Sales & Marketing at Sageport, an Internet services company acquired by BSQUARE in 2001. Sedlik also held Vice President of Marketing roles at InfoMove, USWeb/CKS, and at iCat Corporation, an e-commerce pioneer, where he led a large team during the rapid growth of the company and its acquisition by Intel.

Early in his career, Sedlik directed marketing and business development at Corbis Corporation and led OEM sales and product management at Reference Software International (acquired by WordPerfect). Sedlik holds a MBA from the Kellogg Graduate School of Management and a B.S. from San Francisco State University.


INRIX is the leading provider of real-time, historical and predictive traffic information offering the broadest coverage, exceptional accuracy, innovative technologies and a unique approach to ensuring the success of our customers’ navigation and traffic-enabled solutions.

Building on a unparalleled technology portfolio and the industry’s broadest network of partnerships, INRIX’s traffic data saves businesses and consumers time and money by predicting the future – not only showing what traffic is like right now, but what it will be like an hour, a week or even a year from now. Device manufacturers, public sector agencies, Web sites and mobile solution providers are using INRIX’s technologies and services today to deliver richer, more useful traffic services that help their customers drive smarter.

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Latest Wi-Fi gadgets (Wi-Fi = Hi-Fi)

The notebook is connected to the wireless acce...

This year, you can give a lot of popular Wi-Fi enabled gifts like phones, mp3 players and digital cameras, to share something special.

Wi-Fi technology enables devices connect to other wireless devices at quick speed. This technology has been in place for quite sometime but surprising reality is that many are still learning about Wi-Fi and its blossoming capabilities – not just to access the Internet but it’s another way to connect with people around the world.

Digital cameras and even an SD card are sporting Wi-Fi devices which can transfer your photo’s, not just to your computer but your photo sharing sites and social network site like Flickr, Kodak Gallery and Facebook.

When you are buying Wi-Fi gifts users must look for the Wi-Fi CERTIFIED seal of approval. This will enable to connect to other devices. Also, check different standard such as 802.11a, 11b, 11g, 11n, etc. These standard will help you to connect to other devices. To know more about these standards, click here.

Veterans and even early adopters are hooked to Wi-Fi technology. Perhaps just like the introduction of the Tivo and DVR– those who’ve adopted them now find that it’s something they can’t live without.

Mobile phones like the iPhone are becoming dynamic Wi-Fi enabled devices that is will open your dad’s eyes to capabilities they were unaware of or perhaps only dreamed about. A cell phone is no longer just for making calls or sending text messages, now we are talking about devices that revolve around, capture and organize our lives via e-mail, web access, photos, gaming, video and more.

Wi-Fi alliance is a non-profit organization comprised of 300 member organizations, which develops Wi-Fi products and alliance certify these products. Already 4000 products have been certified so far.

Kelly Davis-Felner
Senior Manager
Wi-Fi Alliance

Kelly Davis-Felner- A biography

Kelly Davis-Felner is a Senior Manager for the Wi-Fi Alliance, where she works on new program development, strategic planning, market research, and communications. Before joining the Wi-Fi Alliance, Kelly enjoyed roles in consumer and business marketing, as well as in non-profit management. Kelly holds a BA from Loyola University of New Orleans, an MSW from Tulane University, and an MBA from The University of Texas at Austin.

The Wi-Fi Alliance is a global, non-profit industry association of more than 300 member companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With the aim of enhancing the user experience for wireless portable, mobile, and home entertainment devices, the Wi-Fi Alliance’s testing and certification programs help ensure the interoperability of WLAN products based on the IEEE 802.11 specification. Since the introduction of the Wi-Fi Alliance’s certification program in March 2000, more than 4,200 products have been designated as Wi-Fi CERTIFIED™, encouraging the expanded use of Wi-Fi products and services across the consumer and enterprise markets.

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