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Apple Macs Moving into Mainstream Business

Image via Wikipedia In the last few years, Apple has seen a huge increase in the business presence of the Mac, outside of the traditional “Oh, our designers use Macs.” How well does Apple and the Mac really play in business, and at what level, (SOHO/SMB/Big...

Apple McIntosh and iPhone is Moving Into the Workplace

Craig Peterson interviews John Welch about Apple computers and phones in business. Image via Wikipedia Apple’s McIntosh computers have been popular among small segments of business for years — primarily the graphics, advertising and marketing departments...

A case study on Mac

The press release has been around for a hundred years. “It’s been the main vehicle for disseminating information in the public relations business,” says Jason Throckmorton, a founding member of LaunchSquad, a San Francisco-based PR firm. “For many purposes it’s still...